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William Horner
President & CEO

Founder William Horner grew up on a family farm in Iowa. After receiving a Bachelor’s degree from North Park University in Chicago, he taught junior high school while earning a Master’s degree in Education from Indiana University. In 1966 he founded Experience Education, a non-profit educational corporation which has operated continuously since that time. In the 1980s, he established educational and agricultural businesses in Africa and the Caribbean. In 2003 he started Naturally Iowa, an organic dairy processing plant where the first PLA-plastic bottles for dairy products were pioneered. After taking Naturally Iowa public, he joined with Tulsa-based businessmen in 2010 and the company name was changed to Totally Green, Inc. To better target the growing market for plant-based bottles, Totally Green Bottles and Caps, LLC, was created in 2012. To take the “closed-loop” concept for water bottles to commercial scale, Horner now heads Single Use Solutions LLC, whose mission is to establish model sites around the world to serve as “proof of concept” for the successful replacement of petroleum water bottles with plant-based bottles.
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Mike Cothran
Chief Operating Officer

Brewmaster, developer, and entrepreneur, Mike Cothran brings a diverse background that has helped him to build leading teams in production and manufacturing, brewery consulting, team training coordination, brand product development, project management, systems commissioning, business start-ups, angel investing, and sustainable land development. Mike is interested in creating secure and transparent systems of operation that are mutually beneficial to his industry partners and affiliates. 
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Bruce Kucera
Chief Technical Officer

Raised in various locations throughout Nebraska, Bruce Kucera earned a Bachelor of Arts degree in Marketing and Communications from Rockhurst College in Kansas City, Missouri. Following a decade-long professional basketball career along with other marketing activities, Bruce became passionate about the bottled water profession.  In 1995 he joined Norland International, Inc., a bottled water equipment and supply firm located in Lincoln, Nebraska, and continues to serve as company Vice President for Sales. Bruce has served as an advisor on the Technical Review Committee for the Water Conditioning & Purification International Magazine.
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Steve Horner
Chief Communications Officer

Steve graduated with a Bachelor of Arts degree in Communications from North Park University in Chicago and soon after joined Experience Education, a non-profit educational organization located in Omaha, NE. He set up a production division within that organization that created media materials for schools and universities throughout North America. In 1990 he founded Horner Music, which specializes in custom music for film, advertising and other visual media. Steve created the original score for the 2019 Oscar Nominated film "One Small Step".
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Lawrence Cohen
Chief Government and International Affairs Officer

A native of Pottstown, Pennsylvania, Lawrence Cohen obtained a BA degree from Dickinson College in Carlisle, Pennsylvania, and a MA in International Relations from the University of Chicago.  For 27 years Larry was a Foreign Service Officer with the United States Department of State.  He served overseas in Mexico, Honduras, India, Hungary, Nigeria, Brazil, and Afghanistan, as well as assignments in Washington, DC.  His substantive experience included economics, commercial affairs, development finance, energy, environmental, science & technology affairs, and trade.  Following retirement in 2007 from the State Department, Larry created Lawrence Cohen Associates, Inc., a small business consultancy and training enterprise, and assists companies expand opportunities overseas.